Orthomol / Initiative "Womenīs Heart"
Donīt give Eveīs heart attack a chanceProduction planning and monitoring Active sell-in with TV producers Result: 27 broadcasts covering the initiative Number of viewers: 3.28 million
Olympus/ Ceylon
Radio frequency thermo therapy (RFITT)Production planning and monitoring Presentation at the MEDICA 2004
Roche Diagnostics
Elecsys-proBNP: A new blood test for the early detection of cardiac insufficiencyProduction planning and monitoring Placement in news, health, and science programmes Result: 12 broadcasts (from November 2002 till February 2003) Number of viewers: 2 million
Roche Diagnostics
The Fascination of Diagnostics: Insights into a black box Production planning and monitoring, illustrative description of a laboratory test for the diagnosis of cardiac insufficiency in the analysis system Elecsys Demonstration material for journalists
Olympus Optical
Coloscopy: Early detection of intestinal cancerProduction planning and monitoring Placement in news, health, and science programmes Result: 17 broadcasts Number of viewers: 7.3 million
Olympus Optical
Autofluorescence bronchoscopy: A new technique for the early detection of lung cancerProduction planning and monitoring Placement in news, health and science programmes Result: 32 broadcasts Number of viewers: 24.2 million
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