22.01.2024

Dr Andreas Kloevekorn becomes Managing Director at Dorothea Küsters Life Science Communications

Dr Andreas Kloevekorn, previously Managing Director at Hill & Knowlton Strategies, has been Co-Managing Director at the agency dk Life Science Communications, part of the WEFRA LIFE GROUP, since 1 January 2024.

-

09.11.2023

On the death of Dorothea Küsters - A life for healthcare PR

Dorothea Küsters died on 23 October 2023 at the age of 67 after an admirably brave and patiently endured illness. The esteemed founder of the communications agency of the same name was one of the most influential figures on the German healthcare agency scene over the last 40 years.

-

12.10.2023

dk for 3 decades of Healthcare communication at its best - Dorothea Küsters Life Science Communications turns 30

The Frankfurt-based communications agency Dorothea Küsters Life Science Communications (dk), which specialises in healthcare, celebrates its 30th anniversary this October. The dk team celebrated the agency's birthday together with the founder Dorothea Küsters, who retired in July, and the new Managing Director Niklas Kurz during a wine hike in the Rheingau region followed by dinner.

-

30.06.2023

WEFRA LIFE acquires Dorothea Küsters Life Science Communications

The WEFRA LIFE GROUP, headquartered in Neu-Isenburg, Germany, today announced the acquisition of all shares in the Frankfurt-based PR agency Dorothea Küsters Life Science Communications. Thus one of the prominent owner-led Healthcare advertising agencies of Germany acquires one of the most renowned PR-agencies specialized in healthcare communication. The previous managing partner, Dorothea Küsters, who founded the agency in October 1993 after holding senior positions at MS&L, McCann Health and Ogilvy Healthcare, among others, will leave the company at the end of June 2023 and retire after more than 40 years in PR.

-

26.05.2023

Once again top position in the healthcare turnover ranking

This year, Dorothea Küsters Life Science Communications is once again one of the top-selling healthcare PR agencies in Germany, according to the industry portal PR-Journal. Among the consultancies that specialise 100 percent in healthcare communication, the Frankfurt agency even ranks third.

-

21.02.2023

HTAI updates location campaign

The innovative power of Hessen's health industry is the focus of a new image film, which Dorothea Küsters Life Science Communications was able to realise on behalf of Hessen Trade & Invest (HTAI). Integrated into the location marketing campaign "Schrittmacher für Gesundheit" (Pacesetters for Health), ten impulse-giving companies that are driving medical progress with their innovative approaches have their say. They all underline Hessen's positioning as one of the most innovative locations for the health industry in Europe.

-

18.12.2022

We donate for PROBONO school partnerships

Improving educational opportunities for children and young people in Africa and creating prospects for a better future is the goal of PROBONO School Partnerships for One World e.V., which was initiated in 2004. Dorothea Küsters Life Science Communications supports the work of the non-profit organisation every year at Christmas with a substantial donation.

-

26.10.2022

Working Group Folic Acid & Health starts social campaign

Working Group Folic Acid & Health (Arbeitskreis Folsäure und Gesundheit) wins supporters for awareness campaign for World Spina Bifida and Hydrocephalus Day on 25 October 2022. Facebook and Instagram posts raise awareness for sufficient folate supply to reduce the risk of neural tube defects.

-

27.09.2022

Pharma Trend Image & Innovation Award

Renowned awards such as "Best Pharmaceutical Company in Germany", "The Golden Tablet" and "The Most Innovative Product" were presented for the 23rd time at the Pharma Trend Image & Innovation Awards in Munich under the patronage of Bavarian Health Minister Klaus Holetschek.

-

20.04.2022

With Dentaid to the gargling diploma

Dentaid, the Mannheim-based oral care company, is calling on people to gargle against infections and for general health in a social media campaign.

-

20.03.2022

Orthos Sleep Report on World Sleep Day

66 percent of German beds are noisy at night. This is how many people state in a representative IPSOS survey commissioned by the orthodontic specialist laboratory Orthos that they themselves or their partner snore.

-

01.12.2021

Dental sleep medicine on the upswing

"Germany breathes a sigh of relief" was the motto of the virtual symposium of the German Society for Dental Sleep Medicine (DGZS). Experts from this new speciality discussed the recent decision of the Joint Federal Committee of Doctors and Health Insurers (G-BA) on the reimbursability of mandibular advancement splints (UPS) and the new guideline on splint therapy for adults (registration number: 083-045).

-

01.10.2021

Our new address since July 26, 2021 is: Falkstraße 5, D-60487 Frankfurt/Main

28.06.2021

GEHWOL Blogger Campaign Wins Double International German PR Award

With the influencer marketing campaign "Bloggerherzen für Füße: Der GEHWOL Testerclub" (Blogger hearts for feet: The GEHWOL Tester Club), Dorothea Küsters Life Science Communications wins in two categories at the International German PR Award 2021. The campaign for foot care specialist Eduard Gerlach has already won the PR Report Award, the German Prize for Online Communication, the German Stevie Award and the German Brand Award.

-

10.06.2021

GEHWOL blogger campaign also wins German Brand Award 2021

The cross-media campaign "Bloggerherzen für Füße: Der GEHWOL Testerclub" (Bloggers' Hearts for Feet: The GEHWOL Tester Club), which has already won several awards, has been named winner in the Excellence in Brand Strategy and Creation category of the German Brand Award 2021. In this category, the German Brand Institute Foundation awards prizes for the strongest campaigns, concepts and strategies in individual disciplines.

-

20.04.2021

Expertise in rare diseases

Our new corporate image ad focuses on our diverse expertise in rare disease communications. Published in Healthcare Marketing's special "Brand management for Orphan Drugs."

-

22.10.2020

Gehwol blogger campaign wins two prestigious awards

The influencer marketing campaign "Bloggerherzen für Füße: Der Gehwol Testerclub" (Blogger hearts for feet: The Gehwol tester club) has been awarded two prestigious communication prizes: The PR Report Award and the German Prize for Online Communication.

-

20.09.2020

Press Officers Yearbook: Our Experience - Your Success

Intelligent Strategies. Convincing messages. Emotionalising campaigns. Sustainable positioning. Efficient networking. Implementation in line with budget.

-

16.09.2020

Pharma Trend Image & Innovation Award

Renowned awards such as "Best Pharmaceutical Company in Germany", "The Golden Tablet" and "The Most Innovative Product" will be presented for the 21st time at the Pharma Trend Image & Innovation Awards in Munich on September 15, 2020.

-

09.07.2020

Insmed starts digital communications offensive

Lung diseases (NTM-LD) caused by non-tuberculous mycobacteria (NTM) are rare. Likewise are current guidelines in the area of "rare diseases". In order to give the recently finished first international guidelines for the treatment of NTM-LD the necessary attention, Insmed Germany started a digital communications offensive.

-

04.06.2020

First digital unboxing in the GEHWOL Testerclub

A Community Event despite Corona Lockdown, this succeeded for 113 members of the 340 Beauty Blogger and Instagramers counting GEHWOL tester club (GTC): With the very first digital #GTC-Unboxing-Event via video-conference.

-

16.05.2020

Relaunch of the information portal hae-erkennen.de

Spot-on landing for World HAE Day on 16 May: Dorothea Küsters Life Science Communications is responsible for redesigning the content of the website on hereditary angioedema (HAE).

-

14.02.2020

PR Report chooses growth champion

Dorothea Küsters Life Science Communications is one of the fastest growing PR agencies in Germany, according to the industry magazine PR Report in its January 2020 issue.

-

19.12.2019

We donate for PROBONO school partnerships

Improving the educational opportunities of children and young people in Africa and creating perspectives for a better future, that is the goal of PROBONO School Partnerships for One World e.V. Dorothea Küsters Life Science Communications supports the work of the non-profit organisation , founded 15 years ago, every year at Christmas with a substantial donation.

-

18.10.2019

Pharma Trend Image & Innovation Award

Renowned awards such as "Germany's Best Pharmaceutical Company", "The Golden Tablet" and "The Most Innovative Product" were presented for the 20th time at the Pharma Trend Image & Innovation Awards in Munich.

-

04.09.2019

Step by step: Awareness for chronically ill lung patients

It is important to be active! Especially for COPD patients. But: Motivating lung patients to be physically active is not so easy. This is why Berlin-Chemie has developed the exercise initiative "My breath, my way". Dorothea Küsters Life Science Communications is still in charge of the media work.

-

13.06.2019

Giving and running at the J.P. Morgan Corporate Challenge

Dorothea Küsters PR experts also took part in the world's largest corporate run for a good cause: more than 250,000 euros were donated to the Stiftung Deutsche Sporthilfe and the Deutsche Behindertensportjugend.

-

21.05.2019

Professional Training kick-off on diabetes in dentistry

Sanofi Roadshow launch: Experts from medicine and dentistry adopt recommendations for optimized interdisciplinary treatment of oral complications in diabetes.

-

07.05.2019

Creative and interactive: how to emotionalise a congress symposium

How much digitalisation does the doctor need? This is what Berlin-Chemie wanted to know from the congress participants of the German Society for Internal Medicine (DGIM). An interactive symposium provided exciting answers and insights.

-

15.04.2019

In a golden glance - strategic media work nobly presented

"COPD: New GOLD standard emphasizes individualized therapy" was the title of a practice recommendation published by six respiratory experts in the German medical journal “Deutsches Ärzteblatt”. Berlin-Chemie commissioned Dorothea Küsters' team to make its contents known quickly and memorably to an even wider target group of pneumologists and general practitioners.

-

15.04.2019

Influencer relations at the #Gehwoltesterclubday2019

Selected beauty influencers from the exclusive GEHWOL Tester Club, which now has over 200 members, immersed themselves in the secrets of a foot care specialist.

-

01.04.2019

Content marketing with GEHWOL foot care trends

"Anchoring foot care in consumer´s mind" is the goal of GEHWOL, a brand of Eduard Gerlach GmbH in Lübbecke.

-

10.03.2019

Surf and enjoy with the Nestlé Nutrition Studio

The Nestlé Nutrition Studio is becoming a relevant guide and companion for consumers. Here PR plays an important role. The example shows: Branding in consumer media is possible - with the right content!

-

14.05.2018

Expert Discussion on Diabetic Foot Syndrome

Raising patient awareness for the prevention of the most frequent complications with diabetes was the topic of an interdisciplinary round table with experts from diabetology, dermatology, dermopharmacy and podology, to which the GEHWOL manufacturer and foot care specialist Eduard Gerlach had invited.

-