Content marketing with GEHWOL foot care trends
"Anchoring foot care in consumer´s mind" is the goal of GEHWOL, a brand of Eduard Gerlach GmbH in Lübbecke.
Since 1868, it has stood for high-quality foot care products manufactured according to strict quality criteria and is the market leader in Germany in exclusive specialist trade distribution. As such, the brand embodies the claim to give the industry new impulses and to sensitize the public to the importance of professional foot care.
With the representative survey "GEHWOL Foot Care Trends", the Dorothea Küsters team profiles GEHWOL as a market and opinion leader, determines customer needs, ensures the expansion of consulting competence among foot care specialists and provides topics and occasions for media work. This is done with the help of multimedia implementation via Owned, Earned and Paid Media. The survey results serve as central communicative hooks and are embedded in a comprehensive communications concept with corporate publishing as well as product and corporate PR.