GEHWOL Blogger Campaign Wins Double International German PR Award

With the influencer marketing campaign "Bloggerherzen für Füße: Der GEHWOL Testerclub" (Blogger hearts for feet: The GEHWOL Tester Club), dk Life Science Communications wins in two categories at the International German PR Award 2021. The campaign for foot care specialist Eduard Gerlach has already won the PR Report Award, the German Prize for Online Communication, the German Stevie Award and the German Brand Award.

The final for the International German PR Award 2021 of the German Public Relations Association (DPRG) featured 71 competition entries in 22 categories. The winners are determined each year by a top-class jury of communications experts from companies, academia and agencies. The campaign conceived and managed by the Frankfurt-based healthcare PR agency prevailed over two other finalists in each of the categories "Media Relations and Influencer Relations" and "Communication on the Web and Social Media." The award ceremony took place on June 24 at Frankfurt's Westhafen Pier 1