Influencer relations at the #Gehwoltesterclubday2019
Selected beauty influencers from the exclusive GEHWOL Tester Club, which now has over 200 members, immersed themselves in the secrets of a foot care specialist.
What is normally kept top secret, was allowed at the second GEHWOL Tester Club Day in Lübbecke, headquarters of the GEHWOL manufacturer Eduard Gerlach: cream experiments with the quality manager from the R&D department, the production of scent samples and creams depending on foot problems. Market research results on foot care trends illustrated the know-how and philosophy of the traditional company. As a further highlight, star influencer Julia Kremer from schoenwild guided the bloggers through the world of instagram, storytelling and creativity techniques, including a selfie with her as a souvenir for the day.