15.04.2019

Influencer relations at the #Gehwoltesterclubday2019

Selected beauty influencers from the exclusive GEHWOL Tester Club, which now has over 200 members, immersed themselves in the secrets of a foot care specialist.

What is normally kept top secret, was allowed at the second GEHWOL Tester Club Day in L├╝bbecke, headquarters of the GEHWOL manufacturer Eduard Gerlach: cream experiments with the quality manager from the R&D department, the production of scent samples and creams depending on foot problems.  Market research results on foot care trends illustrated the know-how and philosophy of the traditional company. As a further highlight, star influencer Julia Kremer from schoenwild guided the bloggers through the world of instagram, storytelling and creativity techniques, including a selfie with her as a souvenir for the day.

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