HTAI updates location campaign

The innovative power of Hessen's health industry is the focus of a new image film, which dk Life Science Communications was able to realise on behalf of Hessen Trade & Invest (HTAI). Integrated into the location marketing campaign "Schrittmacher für Gesundheit" (Pacesetters for Health), ten impulse-giving companies that are driving medical progress with their innovative approaches have their say. They all underline Hessen's positioning as one of the most innovative locations for the health industry in Europe.

Global players such as B.Braun, CSL-Behring, Merck and Sanofi demonstrate their innovative achievements in the fields of high-tech, AI and cobots, technology platforms and research and development. The Fraunhofer Institute SIT in Darmstadt also participated with its expertise in cyber security. The biomarker and medical technology industry is represented by Discovery Life Sciences, eMedicals Healthtech and Personal Med Systems. The interdisciplinary networking between science and industry, which has been cultivated and promoted in Hessen for years, is explained by the House of Pharma & Healthcare. The Pharma Hub at Frankfurt Airport was not to be missed either. This "Pharmaceutical Gate to the World" ist represented by the Perishable Center Frankfurt. The scenes are connected by a runner who takes the viewer on a journey through the whole of Hesse: Maryse Luzolo is a Hessian track and field athlete and was an Olympic participant in Tokyo 2020. 

The image film was commissioned by HTAI, the economic development agency of the state of Hesse. dk Life Science Communications was responsible for the concept, creation, storyline and content after a multi-stage tendering process. The film was realised in cooperation with Filmreif and Value Filmproduktion. The film premiere took place at the Hessian Innovation Congress (HIK) 2022 in Wiesbaden at the end of November. The film can be seen on the website of Technologieland-Hessen. The clips of individual companies can be found on social media - initially on the channels of Technologieland Hessen on LinkedIn, Xing, Instagram, Facebook and Twitter.