WEFRA LIFE acquires dk Life Science Communications

The WEFRA LIFE GROUP, headquartered in Neu-Isenburg, Germany, today announced the acquisition of all shares in the Frankfurt-based PR agency dk Life Science Communications. Thus one of the prominent owner-led Healthcare advertising agencies of Germany acquires one of the most renowned PR-agencies specialized in healthcare communication. The previous managing partner, Dorothea Küsters, who founded the agency in October 1993 after holding senior positions at MS&L, McCann Health and Ogilvy Healthcare, among others, will leave the company at the end of June 2023 and retire after more than 40 years in PR.

The agency's longstanding management team, consisting of directors Dirk Fischer for OTC and social media, Bettina Sieber for prescription drug communications and Monika Vogt, MD, for medical education, will continue to run operations as usual. The management will be taken over by Niklas Kurz, Chief Operating Officer of WEFRA LIFE GROUP since October 2022 and nephew of CEO & Managing Partner Matthias Haack. Kurz started his career at Dentsu, Accenture Song and KPMG. He holds a Bachelor in Sociology, Politics and Economics from Zeppelin University Friedrichshafen and a Master in Entrepreneurship & Innovation from the University of Edinburgh. The WEFRA company recently celebrated its ninetieth birthday.

"As owner-managed healthcare agencies, we are a perfect cultural fit," Dorothea Küsters explains her decision to sell her business to WEFRA LIFE. "I admire the incredible innovative power of this fourth-generation family-owned company. WEFRA LIFE is shaping modern healthcare communications with its business models, and I am very confident that together we will offer our clients exciting future prospects and added value. I am proud of what the agency team has achieved in the past almost 30 years; I have always enjoyed working with my colleagues and clients and now - knowing my life's work is in good hands - I am relaxed about my retirement," Küsters continues.

Matthias Haack adds: "The team of dk Life Science Communications has convinced us with its extraordinary expertise, passion for health communication and a strong team spirit. All this obviously leads to sustainable success with a customer base that has been loyal for many years. We look forward to continuing on this path with creative and innovative solutions."

About WEFRA LIFE GROUP

We are the driving force in the healthcare market - that is the philosophy of WEFRA LIFE. Around 200 communication specialists in the subsidiaries WEFRA LIFE MEDIA, WEFRA LIFE MEDIAPLUS, WEFRA LIFE MEDIAPLUS 2, WEFRA LIFE INTERNATIONAL, WEFRA LIFE SOLUTIONS and WEFRA LIFE VENTURES actively shape the healthcare market. Integrated and agile, they create customer-centric tailored data and insight-based solutions for increasingly complex challenges. The innovative heart for the visionary services, product ideas and platforms is the WEFRA LIFE INNOVATION HUB.

Image - from left to right: Niklas Kurz, Dorothea Küsters and Matthias Haack.
(© WEFRA LIFE GROUP)