{"id":526,"date":"2023-11-09T12:17:00","date_gmt":"2023-11-09T11:17:00","guid":{"rendered":"https:\/\/www.dkcommunications.de\/en\/?p=526"},"modified":"2025-10-28T12:12:07","modified_gmt":"2025-10-28T11:12:07","slug":"on-the-death-of-dorothea-kusters-a-life-for-healthcare-pr","status":"publish","type":"post","link":"https:\/\/www.dkcommunications.de\/en\/blog\/on-the-death-of-dorothea-kusters-a-life-for-healthcare-pr\/","title":{"rendered":"On the death of Dorothea K\u00fcsters – A life for healthcare PR"},"content":{"rendered":"\n

After working for Burson-Marsteller, MSL, McCann Healthcare and Ogilvy, she set up her own company, dk Life Science Communications (dk), in October 1993. With a lot of vigour, creative ideas, commitment and willpower as well as great communications expertise and a continuously growing team, she successfully managed the business until the agency was sold this summer.<\/p>\n\n\n\n

Her excellent instinct for healthcare PR and positioning was already evident in the naming of dk. In the 1990s, “life science” was a new term that was predominantly used by leading pharmaceutical companies in connection with innovations. With dk, Dorothea K\u00fcsters launched the first agency for life science topics in Germany.<\/p>\n\n\n\n

As the founder of the agency, she was one of the pioneers in the male-dominated healthcare world of the 1990s. The well-being of employees has always been particularly close to her heart. In three decades at dk, she supported countless communication talents, shared her experience and gave colleagues the opportunity to develop. Dorothea K\u00fcsters was charismatic and open to discussion, entertaining and generous.<\/p>\n\n\n\n

The spirit of Dorothea K\u00fcsters will live on with the established agency name under the umbrella of the Wefra Life Group. “We are proud to continue Dorothea K\u00fcsters’ life’s work in her spirit,” says Niklas Kurz, new Managing Director of dk.<\/p>\n\n\n\n

We mourn the loss of an inspiring, visionary communications expert and boss.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dorothea K\u00fcsters died on 23 October 2023 at the age of 67 after an admirably brave and patiently endured illness. The esteemed founder of the communications agency of the same name was one of the most influential figures on the German healthcare agency scene over the last 40 years.<\/p>\n","protected":false},"author":1,"featured_media":527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"acf":[],"yoast_head":"\nOn the death of Dorothea K\u00fcsters - A life for healthcare PR - dk Life Science Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dkcommunications.de\/en\/blog\/on-the-death-of-dorothea-kusters-a-life-for-healthcare-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On the death of Dorothea K\u00fcsters - A life for healthcare PR - dk Life Science Communications\" \/>\n<meta property=\"og:description\" content=\"Dorothea K\u00fcsters died on 23 October 2023 at the age of 67 after an admirably brave and patiently endured illness. 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