dk Life Science Communications wins the 2026 PRophy Award for its ‘Women Pay the Price’ campaign
Frankfurt am Main, 21 May 2026 – dk Life Science Communications has received the 2026 PRophy Award in the Campaigns category for its campaign entitled ‘Women Pay the Price’. The highly regarded healthcare agency came out on top against five other prestigious competitors.
The PRophy Award has honoured outstanding achievement in healthcare communication across a total of seven categories since 2025. The award underscores the relevance of strategy-driven and socially impactful communication in the healthcare sector.
‘We are absolutely delighted by this recognition,’ says Bettina Sieber, Director of the Rx Unit, ‘The award is the result of outstanding teamwork driven by close collaboration between dk, WEFRA LIFE SOLUTIONS in creation and the German Midwives Association.’
Agenda-setting campaign with measurable impact
With its ‘Women Pay the Price’ campaign, the German Midwives Association (Deutscher Hebammenverband, DHV) aimed to place one-to-one midwifery care during childbirth on the political agenda in the 2025 election year. The campaign simultaneously directed the public’s attention to an issue that had until then not been considered widely: violence against women during childbirth.
There is a clear need for action as every third woman in Germany reports having experienced trauma during childbirth. Against that background, the campaign focused specifically on raising awareness, mobilising society and increasing political pressure for action.
Cross-media activation with high reach and engagement
The campaign centred around a petition on the openPetition platform for the German Midwives Association’s demand. It employed a cross-media activation strategy specifically to mobilise the general public. The campaign gained additional momentum from its creative, attention-grabbing and emotionally charged core concept, which gave the issue high visibility and resonance.
As a result, more than 217,000 signatures were collected within just three months, exceeding the original target by more than 100 per cent. The campaign consequently achieved not only high visibility, but also strong target audience activation.
About dk Life Science Communications
dk Life Science Communications has been one of Germany’s leading healthcare communication agencies for over 30 years. The Frankfurt-based agency has been part of the WEFRA LIFE Group since 2023, offering strategic communication solutions for pharmaceutical companies, medical technology and other healthcare stakeholders.
Media contact:
Bettina Sieber
dk Life Science Communications GmbH
Falkstrasse 5
60487 Frankfurt am Main
Phone: +49 69 61998-27
Fax: +49 69 61998-10
bettina.sieber@dkcommunications.de
www.dkcommunications.de
