When the unexpected happens and planned events suddenly can’t take place, you may resign – or make the best of it. With creative thinking, Dorothea Küsters Life Science Communications, which specializes in health communications, did just that and created a special event as part of its influencer relations for the foot care brand “GEHWOL” in the Corona Spring 2020 with the digital #GTCUnboxing of the “GEHWOL” tester club (GTC) – and without any media budget at all! The Frankfurt PR agency has now been awarded the “PR Report Award” for the tester club’s “Bloggerhearts for the feet” campaign.
A few years ago, being healthy simply meant not being sick. That has changed. More and more people want to maintain a healthy lifestyle and thus prevent illness. Of course, nutrition is a very important part of such a healthy lifestyle. The Nestlé Ernährungsstudio (https://ernaehrungsstudio.nestle.de), founded in 2005, has made it its business to provide comprehensive information as well as many tools to all people who want to eat consciously or are interested in a balanced diet and a healthy lifestyle for the whole family, but also to corresponding specialist target groups. Since 2010, the interactive portal has also been promoted to its target groups with press and public relations work by the Frankfurt-based PR agency Dorothea Küsters Life Science Communications, which specializes in health communication.
The “GEHWOL” brand of Eduard Gerlach GmbH in Lübbecke has stood for high-quality foot care products manufactured according to strict quality criteria since 1868 and is the market leader in Germany in specialist trade-exclusive sales. As such, the brand embodies the claim to give new impetus to the industry and to make the public aware of the importance of professional foot care. With this in mind, communications agency Dorothea Küsters Life Science Communications initiated the representative survey “GEHWOL Foot Care Trends,” which was conducted for the second time last year.
Users of the foot care brand Gehwol, most of whom are over 60 years old, trust the expert advice of pharmacists. To reach a younger target group as well, PR agency Dorothea Life Science Communications uses bloggers as brand ambassadors and shows what makes blogger relations successful.
In just under four months between market approval in the European Union and the launch of the ultra orphan drug “Translarna” (active ingredient: Ataluren) on the German market on December 1, 2014, the Frankfurt-based healthcare PR agency Dorothea Küsters Life Science Communications developed and implemented a communications concept that created awareness of the indication Duchenne muscular dystrophy with nonsense mutation (nmDMD) among the relevant specialist target groups and educated them about the first ever approved therapy option.
What makes the communication of an orphan drug so special compared to drugs for the treatment of “broader” indications? This question is being asked more and more frequently in view of the fact that, according to VFA figures, there are now more than 70 drugs approved in the EU for so-called “rare diseases”. What makes the communication of an orphan drug so special compared to drugs for the treatment of “broader” indications? This question is being asked more and more frequently in view of the fact that, according to VFA figures, there are now more than 70 drugs approved in the EU for so-called “rare diseases”.
With the Smart Magazine “We Love Nature”, the homeopathy specialist Hevert launches a digital customer magazine that builds a brand world around Hevert pharmaceuticals with topics related to health, holistic well-being and natural healing methods. The decisive factor here is the consistent focus on customer needs.
